The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

This menace of highly processed food items is a worldwide phenomenon. Although their intake is particularly high in developed countries, constituting the majority of the usual nourishment in the UK and the US, for example, UPFs are displacing whole foods in diets on each part of the world.

Recently, a comprehensive global study on the dangers to well-being of UPFs was published. It warned that such foods are exposing millions of people to chronic damage, and demanded immediate measures. Earlier this year, an international child welfare organization revealed that a greater number of youngsters around the world were overweight than too thin for the initial instance, as unhealthy snacks dominates diets, with the sharpest climbs in less affluent regions.

A leading public health expert, a scholar in the field of nourishment science at the a major educational institution in Brazil, and one of the review's authors, says that profit-driven corporations, not individual choices, are driving the change in habits.

For parents, it can seem as if the whole nutritional landscape is working against them. “Sometimes it feels like we have no authority over what we are placing onto our kid’s plate,” says one mother from the Indian subcontinent. We conversed with her and four other parents from internationally on the expanding hurdles and frustrations of supplying a healthy diet in the age of UPFs.

The Situation in Nepal: A Constant Craving for Sweets

Raising a child in the Himalayan nation today often feels like fighting a losing battle, especially when it comes to food. I cook at home as much as I can, but the instant my daughter leaves the house, she is encircled by colorfully presented snacks and sugar-laden liquids. She continually yearns for cookies, chocolates and packaged fruit juices – products aggressively advertised to children. Just one pizza commercial on TV is sufficient for her to ask, “Is it possible to eat pizza today?”

Even the educational setting encourages unhealthy habits. Her canteen serves sugary juice every Tuesday, which she eagerly awaits. She receives a small package of biscuits from a friend on the school bus and chocolates on birthdays, and encounters a chip shop right outside her school gate.

At times it feels like the entire food environment is working against parents who are simply trying to raise well-nourished kids.

As someone employed by the Nepal Non-Communicable Disease Alliance and heading a project called Encouraging Nutritious Meals in Education, I grasp this issue thoroughly. Yet even with my knowledge, keeping my school-age girl healthy is extremely challenging.

These ongoing experiences at school, in transit and online make it next to unattainable for parents to curb ultra-processed foods. It is not only about children’s choices; it is about a nutritional framework that normalises and advocates for unhealthy eating.

And the statistics mirrors precisely what families like mine are going through. A comprehensive population report found that over two-thirds of children between six and 23 months ate junk food, and 43% were already drinking sugary drinks.

These numbers are reflected in what I see every day. An analysis conducted in the area where I live reported that almost one in five of schoolchildren were carrying excess weight and 7.1% were suffering from obesity, figures directly linked with the increase in unhealthy snacking and increasingly inactive lifestyles. Another study showed that many Nepali children eat candy or processed savoury foods on a regular basis, and this habitual eating is linked to high levels of dental cavities.

This nation urgently needs tighter rules, healthier school environments and stricter marketing regulations. Until then, families will continue engaging in an ongoing struggle against unhealthy snacks – a single cookie pack at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My situation is a bit unique as I was forced to relocate from an island in our archipelago that was devastated by a powerful storm last year. But it is also part of the harsh truth that is confronting parents in a region that is experiencing the most severe impacts of climate change.

“The situation definitely deteriorates if a storm or mountain explosion destroys most of your vegetation.”

Before the occurrence of the storm, as a nutrition instructor, I was very worried about the increasing proliferation of quick-service eateries. Currently, even smaller village shops are complicit in the shift of a country once defined by a diet of nutritious home-produced fruits and vegetables, to one where oily, salted, sweetened fast food, full of synthetic components, is the preference.

But the scenario definitely worsens if a natural disaster or mountain activity decimates most of your produce. Fresh, healthy food becomes scarce and prohibitively costly, so it is incredibly challenging to get your kids to have a proper diet.

Despite having a regular work I wince at food prices now and have often turned to choosing between items such as vegetables and animal products when feeding my four children. Serving fewer meals or smaller servings have also become part of the recovery survival methods.

Also it is quite convenient when you are managing a challenging career with parenting, and rushing around in the morning, to just give the children a little money to buy snacks at school. Sadly, most campus food stalls only offer ultra-processed snacks and carbonated beverages. The consequence of these difficulties, I fear, is an increase in the already widespread prevalence of lifestyle diseases such as adult-onset diabetes and high blood pressure.

Kampala's Landscape: A Fast-Food Dominated Environment

The sign of a major fried chicken chain looms large at the entrance of a shopping center in a Kampala neighbourhood, daring you to pass by without stopping at the quick service lane.

Many of the kids and caregivers visiting the mall have never traveled past the borders of this East African nation. They certainly don’t know about the bygone era of hardship that motivated the founder to start one of the first American international food chains. All they know is that the three letters represent all things desirable.

In every mall and all local bazaars, there is convenience meals for all budgets. As one of the more expensive options, the fried chicken chain is considered a special occasion. It is the place Kampala’s families go to celebrate birthdays and baptisms. It is the children’s incentive when they get a good school report. In fact, they are hoping their parents take them there for Christmas.

“Mother, do you know that some people bring takeaway for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from cooked morning dishes to burgers.

It is Friday evening, and I am only {half-listening|

Michael Hahn
Michael Hahn

A seasoned digital marketer with over a decade of experience in AI-driven strategies and content creation.